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PRESS RELEASE FOR IMMEDIATE RELEASE

Lucid Expands Support, Development for Cellular Imaging Technology Network

ROCHESTER, NEW YORK – November 19, 2007 – Lucid, Inc. (www.lucid-tech.com), a leading U.S. cellular imaging and technology company, today announced the appointment of Kenneth Centola of Hilton, New York as Imaging Specialist and Christian Costa of Macedon, New York as Applications Engineer.

“Customer service is the cornerstone of Lucid’s sales and marketing policy. With the addition of Ken and Christian to the Lucid team, we are further raising the bar on our service offering,” said John Nugent, vice president of global sales and marketing for Lucid.

In the newly created position, Centola will work directly with Lucid’s VivaNet imaging sites worldwide. He will help in the creation of community based sites, train onsite imagers, and monitor ongoing performance. Centola holds a degree in Radiologic Technology from Monroe Community College in Rochester, New York, and is a licensed Radiologic Technologist by the New York State Department of Health.

Costa will work in business development for Lucid and act as a liaison with medical professionals and customers with relation to the demonstration, installation, and training of VivaScope products. Costa will also consult with engineering personnel to track customer satisfaction, product performance, and product improvements.

Lucid is the creator of the non-invasive VivaScope® confocal microscope that provides cellular resolution images of skin, and of the VivaNet™, an Internet-based, DICOM-compliant medical information system that enables the transfer of VivaScope® digital images between practitioners and pathologists for rapid review of confocal images.

For more information about Lucid and Confocal Imaging solutions, visit www.lucid-tech.com on the Web, by phone at 1-585-239-9800, or by email info@lucid-tech.com.

About Lucid Inc.
Lucid Inc., based in Rochester, New York, USA, is a medical device and information company dedicated to deploying its innovative cellular imaging technology and using the VivaNet Internet based medical information system to securely deliver accurate, real-time VivaScope® cellular resolution images to medical professionals.  When coupled with its digital VivaNetTM system, the company’s ability to image in-vivo (living) tissue will aid medical practitioners and pathologists in skin cancer screening with clarity, speed and patient comfort. For more information about Lucid Inc., visit www.lucid-tech.com or call +1-585-239-9800.

Note to Editors:
Images available for download at:
http://www.lucid-tech.com/news/photos-images.asp

Press contacts:
Don Goncalves
Tiziani Whitmyre
781-793-9380
dgoncalves@tizinc.com

Brandie Gerrish
Tiziani Whitmyre
781-793-9380
bgerrish@tizinc.com