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PRESS RELEASE FOR IMMEDIATE RELEASE

William Shea Elected as Chairman of Lucid, Inc.

ROCHESTER, NEW YORK, USA – December 5, 2007 – William J. Shea has been elected to serve as Chairman of Lucid, Inc., the leading medical cellular imaging technology and information company. Shea brings a wealth of executive and financial leadership to the company, having previously served as CEO of Conseco, Vice Chairman and CFO of BankBoston and senior partner and Vice Chairman of Coopers and Lybrand (now PricewaterhouseCoopers).

As Lucid Board Chairman, Shea will be responsible for managing the Board's business in its fiduciary role for shareholders and in its supervisory and advisory roles to the CEO and the management team of the company.

“Lucid is well positioned to transition its VivaNet technology from clinical research to routine clinical application and the company’s compelling business model is well protected by patents, both in the United States and abroad,” Shea stated. “I am looking forward to assisting the company through the exciting and challenging growth stage we envision in the next few years ahead.”

Shea, a resident of Andover, Mass., is a veteran corporate leader with a series of dramatic success stories within the financial services industry. He previously held the position of CEO of Conseco, an insurance, annuity, and financial services company. In the position, Shea increased the company’s market capitalization by more than $3.5 billion.

Before that, Shea was Vice Chairman and CFO of BankBoston where he led a fundamental restructuring that increased shareholder value tenfold.

“I am delighted that Bill Shea accepted the position of Chairman of Lucid’s Board of Directors,” said Jay Eastman, CEO of Lucid. “Bill’s experience will be invaluable resource to me and the other members of the company’s management team as we commercialize our VivaNet technology in the United States, Europe and Australia.”

Lucid (www.lucid-tech.com) is an innovative and dynamic company with a broad technology portfolio in the medical imaging and information fields. Based in Rochester, New York, the company is creator of the non-invasive VivaScope® confocal microscope that provides cellular resolution images of skin, and of the VivaNet™, an Internet-based, DICOM-compliant medical information system that enables the transfer of confocal images between practitioners and pathologists for rapid review and diagnosis.

For more information about Lucid Inc., visit www.Lucid-tech.com or call 1-585-239-9800.

About Lucid, Inc.
Lucid Inc., based in Rochester, New York, is a medical device and information company dedicated to creating innovative cellular imaging technology and using the Internet to securely deliver accurate, real-time VivaScope® cellular resolution images to medical professionals. The Company’s digital VivaNetTM server, coupled with its ability to image in-vivo (living) tissue is envisioned to ultimately aid medical practitioners and pathologists in screening for skin cancer and other dermatologic conditions with clarity, speed and patient comfort. For more information, visit www.Lucid-tech.com.

Note to Editors:
Images available for download at:
http://www.lucid-tech.com/news/photos-images.asp

Press contacts:
Don Goncalves
Tiziani Whitmyre
781-793-9380
dgoncalves@tizinc.com

Brandie Gerrish
Tiziani Whitmyre
781-793-9380
bgerrish@tizinc.com